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"Style is a simple way of saying complicated things." - Jean Cocteau.

"A woman is closest to being naked when she is well dressed." - Coca Chanel.

"A woman shall dress to either look chic or sexy. Men shall look stylish." - Coca Chanel.

"Fashion is general. Style is individual." - Edna Woolman Chase.

"I only wear last season's clothes... If you like fashion, you wear it." - Karl Lagerfeld.

"To me, simplicity is the death of the soul." - Norman Hartnell.

"I wish I had invented blue jeans. They have expression, modesty, sex appeal, simplicity - all I hope for in my clothes." - Yves Saint Laurent.

"Who are you wearing?" - Paris Hilton.

"Dress cute wherever you go, life is too short to blend in." - Paris Hilton.

FASHION is the style and custom prevalent at a given time. In its most common usage however, "fashion" describes the popular clothing style. Many fashions are popular in many cultures at any given time. Important is the idea that the course of design and fashion will change more rapidly than the culture as a whole. Fashion designers create and produce clothing articles.

The terms "fashionable" and "unfashionable" were employed to describe whether someone or something fits in with the current or even not so current, popular mode of expression. However, more so in the modern era items termed 'not so current' may indeed fit into the term 'Retro.' Retro fashion allows rule shifts, such as 'old is suddenly new,' thus fashionable. The term "fashion" is frequently used in a positive sense, as a synonym for glamour, beauty and style. In this sense, fashions are a sort of communal art, through which a culture examines its notions of beauty and goodness. The term "fashion" is also sometimes used in a negative sense, as a synonym for fads and trends, and materialism.

There exist a number of cities recognized as global fashion centers or fashion capitals. Fashion Weeks are held in these cities where designers exhibit their new clothing collections to audiences. The main five cities are Tokyo, London, Paris, Milan and New York - these five are renowned for their major influence on global fashion and are headquarters to the greatest fashion companies.

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